Privacy policy

Introduction

We value your privacy and strive to protect your personal data. This privacy policy explains how we collect, use, store and share your personal information when you visit our website or shop with us. It also describes your rights and how you can exercise them.

Data controller

The data controller is:

Svenskt Djurtillskott / Bestpet Sverige AB
Company registration number: 559421-2549
Address: Virebergsvägen 15, 169 30 Solna, Sweden
Email: info@svensktdjurtillskott.se

We are responsible for ensuring that your personal data is processed in accordance with applicable data protection legislation.

Personal data we collect

We collect personal data in the following situations:

  • When you place an order in our web shop

  • When you contact our customer service

  • When you sign up for newsletters or SMS messages

  • When you visit and use our website (e.g. via cookies and similar technologies)

The personal data we process may include:

  • Name, address, email address, phone number

  • Order information and purchase history (e.g. which products you bought, date and payment method)

  • Information you provide to customer service (e.g. questions, complaints)

  • Technical data and usage data, such as IP address, browser, device information and how you use the website

  • Marketing preferences, e.g. whether you have opted in to newsletters or SMS

How we use personal data

We process your personal data for the following purposes:

  • To handle your order and delivery
    To receive and process your order, ship your goods, and handle payments, returns and complaints.
    Legal basis: Contract.

  • For customer service and support
    To answer your questions, help you with problems and handle complaints.
    Legal basis: Contract and our legitimate interest in providing good service.

  • To comply with legal obligations
    To meet requirements under law, e.g. accounting legislation and consumer protection rules.
    Legal basis: Legal obligation.

  • For marketing (email, SMS, advertising)
    To send newsletters, campaigns and offers, and to tailor marketing based on your previous purchases or how you use the website.
    Legal basis: Consent (e.g. newsletters/SMS) and, in some cases, our legitimate interest in marketing similar products to existing customers. You can always object to marketing.

  • To improve our website and services
    To analyse how the website is used and develop our products, services and features.
    Legal basis: Our legitimate interest in improving our business. Certain types of cookies require your consent, see below.

Recipients of personal data

We may share your personal data with:

  • Payment providers (e.g. Qliro, card acquirers)

  • Shipping and logistics companies that deliver your goods

  • IT providers, e.g. e-commerce platform, email and SMS services

  • Marketing and analytics providers (e.g. newsletter tools, advertising platforms)

These parties process your data either as data processors (on our behalf) or as independent data controllers, depending on the situation. We never sell your personal data.

If we transfer data outside the EU/EEA, we ensure that appropriate safeguards are in place, e.g. the EU Commission's standard contractual clauses.

How long we keep your data

We keep your personal data only for as long as necessary for the purposes for which it was collected, or as long as required by law.

Examples:

  • Order and payment data is normally kept for up to 7 years in accordance with accounting law requirements.

  • Customer service matters are kept for as long as needed to handle the matter and a reasonable time thereafter.

  • Data used for marketing is kept for as long as you do not withdraw your consent or object to the processing.

  • Technical and analytics data from cookies is kept for the period stated in our cookie policy.

Your rights

You have the right to:

  • Request access to the personal data we process about you (a copy of your data)

  • Request correction of inaccurate or incomplete data

  • Request erasure of your data in certain cases

  • Request that processing be restricted in certain cases

  • Object to processing based on legitimate interest or relating to direct marketing

  • Request data portability (to receive certain data in a structured, machine-readable format)

  • Withdraw any consent you have given at any time (e.g. for newsletters or SMS)

If you wish to exercise any of these rights, you can contact us at info@svensktdjurtillskott.se.

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY), or with your local data protection authority, if you believe we are processing your personal data in breach of applicable rules.

How we protect your personal data

We use industry-standard security technologies and procedures to protect your personal data from unauthorised access, loss or alteration. This includes firewalls, access restrictions, secure login and backup routines.

Changes to this privacy policy

We may make changes to this privacy policy. The latest version of the privacy policy is always available on our website.

For questions about our privacy policy or the information we have stored about you, contact us at info@svensktdjurtillskott.se

Cookies and tracking technologies

We use cookies and similar tracking technologies on our website to:

  • Improve your user experience

  • Remember your settings

  • Understand how our website is used

  • Measure and optimise marketing

Cookies are small text files stored on your device when you use our website. Some cookies are necessary for the website to work, while others are used for analytics and marketing.

You have the right to block and delete cookies in your browser. Please note, however, that parts of the website may not work properly without certain cookies. For non-essential cookies (e.g. analytics and marketing cookies) we obtain your consent via our cookie banner, where you can also change your settings.

Mobile messaging service terms (SMS)

Last updated: 15 April 2026

Svenskt Djurtillskott's mobile messaging service (the "Service") is operated by Svenskt Djurtillskott ("Svenskt Djurtillskott", "we" or "us"). Your use of the Service constitutes your acceptance of these terms ("Mobile Service Terms"). We may change or discontinue the Service or any of its features at any time without notice. To the extent permitted by applicable law, we may also amend these terms at any time, and your continued use of the Service after the changes take effect constitutes your acceptance of the amended terms.

By consenting to Svenskt Djurtillskott's SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Svenskt Djurtillskott to the mobile number you have provided. Messages may be sent using automated dialling equipment or other technology. Marketing messages may include campaigns, offers, specials and other marketing communications (e.g. reminders about items in your cart).

You understand that you do not need to sign up for this programme in order to make purchases, and that your consent is not a condition of any purchase from Svenskt Djurtillskott. Your participation in the programme is entirely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees for SMS/text messages charged by your mobile operator. Message frequency may vary. Message and data rates may apply. Check your mobile plan and contact your operator for more information. You are solely responsible for all costs related to SMS/text messages, including charges from your mobile operator.

You can cancel the Service at any time. Text the command STOP (or the equivalent instruction stated in our messages), or click the unsubscribe link (if available) in any of our SMS messages, to cancel your subscription. You will receive a confirmation SMS that you have unsubscribed. No further SMS messages will then be sent to your mobile number unless you sign up for the Service again. If you have signed up for several different SMS programmes from Svenskt Djurtillskott and wish to cancel them, you need to – unless otherwise required by applicable law – unsubscribe from each programme separately according to the instructions in the respective terms.

For support or help with the Service, you can contact us by email at info@svensktdjurtillskott.se.

We may at any time change the short code or phone number we use to provide the Service and will inform you of such changes. You acknowledge that messages, including any STOP or HELP requests, sent to a short code or phone number that has changed may not be received by us, and we are not responsible for honouring requests sent to an incorrect number.

The mobile operators supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you change your mobile number, you need to sign up for the programme again with your new number.

To the extent permitted by applicable law, you agree that we are not liable for failed, delayed or misdirected delivery of information sent through the Service, any errors in such information, and/or any actions you take or do not take based on the information or the Service.

We respect your right to privacy. For information on how we collect and use your personal data, see our privacy policy at:
https://svensktdjurtillskott.se/policies/privacy-policy

Contact
For questions about this privacy policy, how we collect and use your personal data, or if you wish to exercise your data protection rights, please contact us at info@svensktdjurtillskott.se